CSM Ltd
Victoria Chambers
142 West Nile St
Glasgow, G1 2RQ
T - 0141 333 9970
F - 0141 333 9980

CSM have been awarded an Investor in People

Essential Sales Management Skills:

Many sales managers/executives, whether new to, or currently involved in, the hospitality industry receive little or no formal sales training, often the only direction given is either by accompanying other sales managers or minimal in-house training.

The CSM Essential Sales Management Skills training offers a practical approach to selling across all market segments within our industry. The course is designed to make those responsible for their hotel sales better organised, and give them more confidence to deliver in their sales role.

Suggested Job Roles:

  • Sales Executives
  • Sales Managers
  • Business Development Managers
  • Front Office Managers
  • Reservations Manager

Course Contents:

  • The professional sales person – projecting the correct self and company image
  • Market segmentation
  • Account development plans
  • Competitor analysis
  • Setting sales objectives
  • Questioning techniques/ establishing customer needs
  • Effective listening skills
  • Handling objections
  • Closing the sale with confidence
  • Prospecting for new accounts

Additional one to one coaching can be organised for those wishing further support in the following areas: Face to face customer appointments, Showrounds/site visits, Sales planning.

Courses Available:

For assistance on any of our services
please feel free to call us on:

0141 333 9970